ZUCZUG, founded in 2002 in Shanghai, is a multi-brand platform rooted in contemporary lifestyles. Upholding the value of equality and guided by the principle of "life and imagination," it consistently features real, ordinary individuals as the faces of its various brands.

In 2022, ZUCZUG obtained B Corp certification and began exploring diverse forms of sustainable living. Committed to long-cycle design and community building, it strives to foster connections between people, between people and the environment, and within communities in everyday life.