On April 9th, 2005, snidel debuted at the same time of opening
the first shop on Omote-Sando Street. "Street meets Formal" is its concept,
and the items inspired from the street fashion abroad always have classy
uniqueness and a playful touch to stir emotions of women.
The brand carefully designs to the details and shape silhouettes so that women
look slimmer in the clothes. Its style has been reflecting the times,
and any women can enjoy it as they are. Recently, the brand has been
becoming popular among the women who have young kids as well.