REPLAY was founded in 1978 in the town of Asolo（Treviso ）Northern Italy.  It has been moving towards the highest standard in the denim sector for more than 30 years. Now REPLAY has become a famous Italian denim brand in the world.

The name of brand “REPLAY” comes from the concept of "re-transformation", "re-innovation" and "re-elaborate production". This is also related to the mission of the brand.

The Founder Buziol was attracted by the words "REPLAY" that appeared on TV many times during the world cup in Argentina. This symbolic brand, since its debut, has been developing and evolving along this concept. To maximize the use of the past, to adapt to the modern style.

Innovative flair, unique Italian design and the superior product quality have always been three cornerstones of REPLAY’s brand concept. In addition to distinctive skill and expertise, this has made the REPLAY became a major player in international denim styling and production.