REPLAY was founded in Italy in 1981. After more than 40 years, it has been walking on the road of the highest standard in the denim industry. Denim is not only clothing, it is a timeless classic. The name of REPLAY also represents the brand mission, redefining the history of clothing with a new concept. We understand the classics but we also create a unique future.

REPLAY expresses the advocation of natural Italian life and conveys a kind of urban integration aesthetics. It is well versed in the way of fashion but not too avant-garde and no lack of classic style; It is free and easy with the spirit of adventure and always keeps chic in the nature. But at the same time pay great attention to the concept of environmental protection. Whether in denning or in life, REPLAY are connoisseurs.

REPLAY products retain Italian handmade textures, innovative and stylish, and combine natural materials with modern fashion concepts to give the body a full comfortable stretch and get rid of constraints.