Brand Introduction

New Balance began as a Boston-based arch support company in 1906, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company.

To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.