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nautica whitesail ,founded in 2021 under the global leadership of the U.S. headquarter of NAUTICA - Authentic Brands Group, pioneered the concept of nautica whitesail for young people. Use the classic spinnaker “Vintage Sailing” logo ( used when NAUTICA was founded ). whitesail’s font is handdrawn in lower-case. Translated into Chinese we called it 白帆. nautica whitesail (白帆)is the young conceptual product line of NAUTICA brand. We will conduct style positioning, product development and marketing worldwide including Europe, the United States, Asia and other major markets。

Although the China’s Apparel industry is stacked with different design styles , there are no brand really understand and specialize in CITYBOY style. In order to meet the needs of the domestic market, NAUTICA have put forward a new concept call whitesail(白帆). whitesail offers young hipsters a new concept that fits their lifestyles :CITYBOY style, designer collaboration, accessories, etc. We are also introducing the brand new concept to offline stores and targeting to be come a new landmark for the youngster of Generation Z to experience a casual and comfortable lifestyle

#l am CITY BOY


  • Store location : No.161 Bicester Village Suzhou
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