Missoni, renowned for its excellence in Italian fashion, was founded in 1953 by Ottavio and Rosita Missoni. The brand is famous for its unique knitwear, made from a variety of fabrics in a kaleidoscope of colorful patterns, such as zigzags, stripes, geometrics, and abstract florals, bohemian accessories and must-have swimwear.

In 2018, a partnership was formed with the Italian Strategic Fund in an effort to further enhance the reputation and notoriety of the brand