Shapes, colours, fabrics and yarns: more than 55 years of ideas and desires turned into reality.

In fact MaxMara was established in 1951 presenting a camel coloured overcoat and a geranium red suit.  The founder was Achille Maramotti who, after graduating in law, devoted himself entirely to the family passion of dressmaking – a passion inherited from his great grandmother Marina Rinaldi who at the end of the nineteenth century ran a high class atelier in the heart of Reggio Emilia - anticipating the current prêt à porter idea in a period when fashion was only considered a handicraft activity.