The Levi’s^® brand epitomises classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s^® jeans have become some of the most recognisable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s^® brand portfolio continues to evolve through a relentless pioneering and innovative spirit. Its range of leading denim and accessories is available in more than 110 countries, allowing individuals around the world to express their personal style.