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Lacoste is a lifestyle brand named after tennis champion René Lacoste, who created the first-ever polo shirt. A multiple Grand Slam champion, René was nicknamed ‘the crocodile’ by the press in the late 1920s – a nickname that would lend itself to the brand’s world-renowned crocodile logo. Lacoste is still famous today for its iconic polo shirt, but now offers a full range of clothing and accessories for men, women and children.



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