JOSEPH is one of the most popular contemporary fashion brand of UK,Ettedgui,is a pioneer who has a special sensitivity to fashion,In 1972 he founded the same name brand，officially entered the Chinese Market in 2015.Advocating the spirit of Slick and Chic, JOSEPH working with trusted craftsmen from all corners of the globe joseph redefined each wardrobe category with a gallerist’s eye.

The brand allegation of JOSEPH is the idea of a pragmatic wardrobe, reworking classic utilitarian garments through luxurious fabrications, unexpected details and personal insights. The JOSEPH collection has grown to become a contemporary designer brand respected worldwide.