Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.

This is what we do:

Develop functional, durable and timeless outdoor gear

Act responsibly towards nature, animals and people

Inspire and develop interest in outdoor life

“We’ve been trekking for more than 50 years; I hope we never get there.”

In 1960, Mr. Åke Nordin founded Fjällräven in Örnsköldsvik, Sweden.

We are committed to taking responsibility for people, animals, and the natural environment. We develop outdoor products that are durable, functional, and timeless, while encouraging more people to discover the joy of outdoor life.