The BOY brand was created in 1976, in London UK by Stephane Raynor, BOY LONDON is the label dedicate to fashion pioneers. Emerging from the London club culture in the 80's and 90's, its unique brand personality of alternative style and anti-utopian values make it internationally recognized as an influential trend leader and ambassador for fashion driven street and punk style, full of subversion and originality.
BOY LONDON is not only recognized by style pioneers and the kings and queens of the club scene, but also leads the emerging generations of consumers helping them to break through tradition thinking and not fear the attitude of self-assertion and confidence in your own individual style.
BOY LONDON JUNIOR is a modern and future thinking streetwear brand for kids. It continues the street punk style of adult collection, brings cool style, graphic trends and a positive attitude, and encourages the kids to express their own styles freely.