In 1966, the Van Doren Rubber Company opened for business in California. Within a few years, global skate culture had adopted the Vans shoe as its footwear of choice and today Vans still represents a look that epitomises the Southern California lifestyle. With more than 45 years of history – and now offering a complete range of footwear, apparel and accessories – Vans has risen to become a worldwide dominant force in the action sports industry.