Moschino occupies an important position on the international fashion stage, complete with its own history, consistency and continuity. The Moschino, Boutique Moschino and Love Moschino, creations make their mark by expressing its creativity that makes irony and elegance its strength through the reinterpretation of the classics.
Based on the concept of offering an alternative to the traditional fashion system, Moschino reveals a creativity that is more interested in transforming what exists than being tempted by the ephemeral. That’s why Moschino creates its own fashion trends rather than follow the system. Its creativity is expressed through a new combination of stylistic elements that conveys its vision of a disenchanted future.
Jeremy Scott has been appointed Creative Director of the brand in October 2013.