Italian fashion brand LIU·JO was founded in 1995 by brothers Marco Marchi and Vannis Marchi, and has since rapidly developed into an internationally renowned womenswear brand. Liu Jo Uomo is a menswear brand founded by two brothers, Marco Marchi and Vannis Marchi, after the success of their womenswear brand.

LIU JO’S STYLE PROJECT EXPANDS INTO MENSWEAR  WITH LIU JO’S MENSWEAR COLLECTION, AN ALL-ITALIAN  PARTNERSHIP WITH CO.CA.MA, ADDING A TRENDY TOUCH  TO CONTEMPORARY URBAN DYNAMISM FOR A MODERN,  CONFIDENT LOOK TO BE LIVED WITHOUT RESTRICTIONS  AND IN PERFECT COMFORT, FROM SUNRISE TO SUNSET.

LIU•JO brand name originates from "Love", which is the love mark between the hero Marco Marchi and his first girlfriend. LIU and JO are named after each other. The reason for such a sweet name to form the name of the brand, in his opinion, many things no matter how the final outcome, the beauty of the process is indelible.

The implied brand is as elegant as love, which can bring the most beautiful and profound experience to people.

"UOMO" means "male" in Italian, LIU·JO UOMO is just right to use the steady male, determination and LIU·JO's romantic and tender feelings perfect fusion, to show the Italian elegance and fashion classic in the brand design.