Isabel Marant launched in 1994, this first line of products features a slim and easy-going silhouette borrowing cuts and fabrics from men’s clothing. A rock’n Roll touch highlights the femineity and carelessness of the look. In the polished world of the great Parisian fashion brands, Isabel Marant stands as a troublemaker. If the brand makes no concession on creativity and know-how, she refuses to adopt the stiff codes of an environment which is often outdated. Isabel Marant imagines fashion as a party everyone should be invited to. The House is powered by the force provided by desire. It imagines strong silhouettes, for self-asserted men and woman, people sure of their personality and of their seductive power. Isabel Marant is a great House, French and generous. A process without blinked, where the act of creating is made in a joyful mess. A creation founded on hybridization and collaborations. Isabel Marant fashion is a desired, desirous and desirable fashion. Here, clothes are made to appeal: to oneself and to the people we cross paths with, the people we love, the people we fancy.