GUESS?-It all started with jeans. In 1981, the Marcianos founded a small denim company in California which has grown to be one of the largest and most successful fashion brands in the world. The Marciano brothers were raised in the south of France, a place rooted in passion and the essence of French style. Their love of the American West combined with a European sensibility became the driving force behind the creation of GUESS. Through their innovative design, marketing and distribution of fashion lifestyle products, GUESS has become one of the most widely recognized fashion leaders in the young contemporary women's, men's, lingerie, jewelry, eyewear, perfume, handbags, watches, shoes, luggage, kids and baby markets. 

The Guess Story

GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marcianos redefined denim. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale's was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story.

GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models. In 2004, the company expanded with a new retail concept for its contemporary collection called Marciano. The Marciano brand offers a fashion-forward collection designed for trend-setting women and men. In 2007, the G by GUESS retail concept was born, gaining its Southern California aesthetic from the Marciano brothers' personal passion for the young, California lifestyle they so enjoyed when they first moved to America.

Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world.