BASED IN COPENHAGEN AND OWNED AND RUN BY HUSBAND-AND-WIFE TEAM CREATIVE DIRECTOR DITTE REFFSTRUP AND FOUNDER NICOLAJ REFFSTRUP, GANNI HAS DEVELOPED EXPONENTIALLY OVER RECENT YEARS WITH ITS SCANDI 2.0 SENSE OF STYLE FULL OF PERSONALITY AND CONTRAST. GANNI IS ON A JOURNEY TO BECOME A MORE RESPONSIBLE VERSION OF THEMSELVES. THEY BELIEVE IT'S A MORAL OBLIGATION TO DO BETTER EVERY DAY. IN 2020, THE BRAND LAUNCHED ITS RESPONSIBILITY GAME PLAN, WHICH COMPRISES 44 GOALS ACROSS PEOPLE, PLANET, PRODUCT, AND PROSPERITY TO REACH BY 2023.

#GANNIGIRLS DANCE TO THEIR OWN BEAT. IT’S NOT ABOUT ONE UNIFORM IDENTITY OR GENDER. IT’S ABOUT ALL THE PEOPLE WE MEET WHO INSPIRE US, THEIR KICK-ASS ENERGY AND WAY OF BEING. #GANNIGIRLS IS A STATE OF MIND, AN ATTITUDE MORE THAN A WAY OF DRESSING. IT’S PLURAL FOR A REASON. EVERYONE IS WELCOME.