Born from the bustling streets of Australia and reimagined for China’s culinary scene, FAT PHO is a Vietnamese pho brand founded in 2020 by Australian-Chinese visionaries Leon and Rob. Driven by their mission to "bring innovative and delectable Vietnamese cuisine to China," the brand masterfully blends traditional Vietnamese recipes, premium Australian ingredients, and Chinese aromatic ingenuity. At its core lies a 24-hour simmered broth crafted daily from 100% Australian Angus beef bones, paired with grain-fed beef from Rangers Valley—a modern twist replacing traditional water buffalo meat—to create signature dishes like the "Combination Beef Pho" celebrated for its rich broth and tender meat. Consistently honored on Dianping’s "Must-Eat List" for two consecutive years, FAT PHO maintains rigorous ingredient standards while continuously redefining dining experiences through bold, boundary-pushing design concepts. Beyond preserving authentic flavors, the brand invites diners to explore a visionary fusion of gastronomy and space, where every bowl tells a story of cross-cultural innovation.