ETRO is New Tradition, the sum of artisan know-how and creative experimentation.

The Paisley motif used to enrich the first collection was set to become the ETRO mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag and travel bag collection in Paisley jacquard fabric, which, thanks to its special resin finish, was to become a symbol of pure elegance. In 1986 ETRO launched the home accessories and complements collection, thus consolidating the brand’s lifestyle concept. The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.