bebe was founded by Manny Mashouf in San Francisco in 1976. The brand name is a reference to Shakespeare's famous play from Hamlet:"to be or not to be." As a contemporary and trendy "fashion editor" brand, bebe has always been loyal to the free spirit of its founding place and focouses on femininity. By gathering the diversified fashion styles of urban,dressyand weekend, bebe provides women with contemporary dressing schemes to highlighting the female silhouette, and unleash the femininity born within.